What’s Your Tone?
8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of the branding, would you...
View ArticleA Love Letter to Our Clients
We’re not big into feelings and lovey-dovey stuff over here but we have to tell you, 2021 wouldn’t have happened without our incredible clients. Partnering with small businesses, non-profit...
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Our Top 2021 Case Studies
Our Top Case Studies from 2021 We did like a lot, a lot this past year. We told you all about it in our Top 5 Agency Wins and Top 5 PR Wins, but we didn’t even cover the half of it. Lucky for us,...
View Article4 Elements of a Brand Refresh
When most people think about “brand refresh,” they think about a new logo, colors, fonts, composition, etc. It is so much more, it is about your brand story, culture, customers and how you’ve evolved....
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Our Month in Media
We do a bad job of celebrating our own successes and when we win for clients, it’s a win for us. We’ve had a busy March, announcing an extreme shake shop, the sale to beat all sales and introducing a...
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Why Design Matters to PR
This blog is dedicated to Frank Blossom, he was one seriously cool dude and our industry was better because of him. Below is a picture of him moderating a panel for Grand Valley State University &...
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Creating a Brand Mood Board
Mood boards serve as a bridge between concepts and the creation of a brand. They are your design process roadmap, if you will. They identify images, fonts, patterns, textures and colors before you...
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Brand Fails
Welcome to our second edition of brand fails, it’s when we call out brands for some really weird, insulting, idiotic products or campaigns. Our 2016 blog was a big hit, so we present you with more...
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Case Study: The Dunes Resort Website
Working with the Dunes Resort is a riot, we get to be sassy, a little bawdy, and a lot creative. When you’re running the largest gay resort in the country, you need a website to support booking,...
View ArticleBranding in Pop Culture
Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture? From TV shows to movies to music, branding is a key element in creating a unique...
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